Our expertise is in the following areas:

 

 PRODUCT DEVELOPMENT

Identify and prioritize needs and assess and refine potential products and solutions.

 

 LOST & AT RISK CUSTOMERS

Diagnose product, service or channel deficiencies.

 

OPPORTUNITY ASSESSMENT

Uncover process pain points or competitive weaknesses to define new opportunities

 

MESSAGING

Identify and extract key benefits, associations and positioning

 

CUSTOMER EXPERIENCE

Understand customer view of current product or service

 

KEY ACCOUNT / INFLUENCER ANALYSIS

Deeply understand satisfaction, needs and motivations of this group through an objective research process

“Mark was very skilled, professional and thorough throughout our research. He engaged in the preparation process early and was up to speed quickly. As a result of his early engagement, Mark also demonstrated excellent context when conducting our interviews allowing for a keen sense of when and how deeply to probe on important, sometimes tangential, issues. We were very happy with how Mark handled our research needs.”
—Strategy Director